7/27/2004

Welcome Fouro Readers!

Greetings to those of you clicking over from Fouroboros! I feel like I need to have fresh content, but I only had five minutes, so here you go:

Life is short and so is Paul Williams, but ultimately they're both all about Feelings.

This is my attempt at a short post for those who suggested that style. Should I go back to the essay-type screeds?



posted by Mike at 2:57 PM 0 comments links to this post


7/16/2004

He’ll Blog When He Figures Out How to Make $1000/Minute at it

Given this blog's name and description, you might expect to hear about
the works of iconoclastic geniuses. You'd be right, and nothing
exemplifies the spirit of Spooky Action more than the ability to
increase top line revenue. For many companies, it's as difficult as
turning lead into gold.

There is a man whose reputation in
marketing alchemy is go great that it allows him to charge $5000 for a
one hour phone consultation, which was his standard rate for years.
These days he consults for a piece of the action. People happily write
him checks for hundreds of thousands of dollars.

Now imagine that this marketing magician took his best material and put it into a book for $25 retail, and offered to refund your full purchase price if it doesn't make money for you.

Go ahead, pinch yourself.

Then click here to buy Jay Abraham's Getting Everything You Can Out of All You've Got.
Whether you're in marketing or sales or I.T. or personnel (we don't use
the term Human Resources here, because we're people, not fungible
objects), you will profit from this book. Or you can return it for a full refund. And keep all the knowledge you gained from reading it. It's a Better Than No Risk Offer - just one of the techniques Jay introduces in his book.

Stop now, and reflect on those last bolded words. A Better Than No Risk Offer. The client wins no matter what. Who wouldn't go for it?


The book contains recommendations for leveraging every single asset a
company has. Not just concepts, but specific ideas and examples of how
companies used these techniques to make more money. The beauty of the
information in this book is that it's not industry-specific. In fact, a
central tenet of this book is that companies need to look across
industries for great marketing ideas and not rely on industry rest
practices.

Not convinced to buy yet? Then go read Chapter One,
which outlines many the key concepts of the book. It begins with the
statement that there are only three ways to increase sales:
  1. Increase the number of clients

  2. Increase the average size of sale per client

  3. Increase the number of time clients return and buy again



The rest of the book explores hundreds of ways to do one of those three
things, using every asset a company has. Not just concepts, but
specific ideas and examples of how companies used these techniques to
make more money. The beauty of the information in this book is that
it's not industry-specific. In fact, a central tenet of this book is
that companies need to look across industries for great marketing ideas
and not rely on industry rest practices.

Other authors may have more detailed treatments of specific topics. For example, the folks over at The Church of the Customer
have a much more complete model for managing customer communities than
Jay has in his book, but he would be the first person to encourage you
to combine as many good ideas as you can to create the most powerful
offers possible. Huba and McConnell suggest creating bite-sized chunks,
which are the perfect offers to be making on a
better-than-no-risk-basis!

As a comprehensive overview of
techniques for improving top line revenue, Getting Everything You Can
Out of All You've Got cannot be beat. For marketers - or I.T. folks
that want to be trusted advisors to marketers - this book is
indispensable. And it's completely guaranteed!

So click here and change your life. You've got nothing to lose but the bliss of ignorance!



posted by Mike at 11:10 AM 1 comments links to this post